B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- initial sales increase rate for businesses using pre-orders (2025)
Businesses using pre-orders experienced an average 20% increase in initial sales compared to businesses without pre-orders, according to a 2025 Shopify study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://applaunchpartners.com/pre-order-power-boost-your-launch-with-marketing-magic/ ↗
Source Article
Pre
Original Research
Shopify
· Original study ↗
Methodology
Cited 2025 Shopify study; secondary citation on agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using pre-orders: 20% initial sales increase rate. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preorder-initial-sales-increase-shopify-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/preorder-initial-sales-increase-shopify-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- initial sales increase rate for businesses using pre-orders<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/preorder-initial-sales-increase-shopify-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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