B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- consumer willingness to pay premium for Premium spirits consumers (2025)
Consumers report they would pay 5-15% more for premium spirits products that come with verified authenticity guarantees.
- The source reports a range of 5-15% rather than a single point estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Euromonitor International / IWSR
Primary
Tier C
https://www.forgestop.com/blog/smart-packaging-fights-counterfeit-alcohol-nfc-authentication-2025 ↗
Source Article
Counterfeit Alcohol Prevention with NFC Smart Labels | Blog | ForgeStop
October 1, 2025
Counterfeit alcohol costs brands billions and threatens consumer safety. Learn how NFC authentication technology protects spirits brands in 2025 and beyond.
The global alcoholic beverages market is worth roughly $2.4 trillion, and premium spirits are its most counterfeited slice. Tha…
Original Research
Euromonitor International / IWSR
· Original study ↗
Methodology
Range 5-15%, midpoint extracted; attributed to Euromonitor International and IWSR industry surveys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Premium spirits consumers: 5% consumer willingness to pay premium. Source: Euromonitor International / IWSR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/premium-spirits-authenticity-price-premium
HTML Embed
<blockquote cite="https://lighthousedata.io/data/premium-spirits-authenticity-price-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- consumer willingness to pay premium for Premium spirits consumers<br><small>Source: Euromonitor International / IWSR (2025) · <a href="https://lighthousedata.io/data/premium-spirits-authenticity-price-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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