B Evidence Grade B Graded under review Safe to Cite Dated

20%

20% -- consumer willingness to pay premium for consumers (2018)

Name: Consumer Willingness To Pay Premium Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2018 · IDC

According to IDC, 20% of consumers are willing to pay more for a smart fridge feature that suggests recipes based on its contents.

Refers specifically to a smart fridge feature that suggests recipes based on its contents

Cite this stat Share How we verify

Attribution: IDC View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2018

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IDC Primary Tier C

http://360.advertisingweek.com/ces-2018-every-single-object-life-connected-now/ ↗

Confidence: 48/100 Vintage: 2018 Channel: Common Crawl

Source Article

CES 2018: Every Single Object in Your Life is Connected. Now What?

Original Research

IDC · Original study ↗

Methodology

Cited from IDC research as reported in Advertising Week CES 2018 coverage

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 20% consumer willingness to pay premium. Source: IDC (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-smart-appliance-features-2018

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-smart-appliance-features-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- consumer willingness to pay premium for consumers<br><small>Source: IDC (2018) · <a href="https://lighthousedata.io/data/consumers-pay-more-smart-appliance-features-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →