C
Evidence Grade C
Use with Hedging
Current
$130
$130 -- average order value for Lookalike 1% audience of premium product buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$130
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Emarketer
Primary
Tier B
https://www.emarketer.com/lookalike-1-comment-atteindre-les-audiences-les-plus-rentables/ ↗
Source Article
Lookalike 1% : comment atteindre les audiences les plus rentables ?
Also cited by
2026-08-18
2026-08-18
Original Research
Emarketer
· Original study ↗
Methodology
Compared to broader audiences
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Lookalike 1% audience of premium product buyers: $130 average order value. Source: Emarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/premium-product-buyers-avg-order-value
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<blockquote cite="https://lighthousedata.io/data/premium-product-buyers-avg-order-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$130</strong> -- average order value for Lookalike 1% audience of premium product buyers<br><small>Source: Emarketer (2026) · <a href="https://lighthousedata.io/data/premium-product-buyers-avg-order-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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