B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- app engagement increase for Premier League club app (AI personalisation) (2025)
A Premier League club that implemented AI-powered content personalisation in its app saw a 64% increase in app engagement within six months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inx.com.sg
Primary
Tier C
https://www.inx.com.sg/ai-brand-activation-campaign-ideas-shaping-2026/ ↗
Source Article
AI Brand Activation Ideas Shaping Campaigns in 2026
AI Brand Activation Campaign Ideas Shaping 2026
AI brand activations in 2026 are becoming more personalised, more participatory, and more connected across physical and digital channels. The strongest campaigns use AI to create genuine interaction — not just to automate tasks that humans used to do m…
Original Research
inx.com.sg
· Original study ↗
Methodology
Within six months of implementing AI-powered content personalisation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Premier League club app (AI personalisation): 64% app engagement increase. Source: inx.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/premier-league-club-64-percent-engagement
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<blockquote cite="https://lighthousedata.io/data/premier-league-club-64-percent-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- app engagement increase for Premier League club app (AI personalisation)<br><small>Source: inx.com.sg (2025) · <a href="https://lighthousedata.io/data/premier-league-club-64-percent-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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