B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- first week download lift for apps investing in pre-launch marketing (2026)
Apps that invest in pre-launch marketing see an average of 50% more downloads in the first week after launch.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppRadar
Primary
Tier C
https://applaunchpartners.com/app-launch-success-failure-2026-marketing-cases/ ↗
Source Article
App Launch Marketing: 2026 Success & Failure Cases
Original Research
AppRadar
· Original study ↗
Methodology
Cited as internal data from AppRadar; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps investing in pre-launch marketing: 50% first week download lift. Source: AppRadar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prelaunch-marketing-downloads-2026
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<blockquote cite="https://lighthousedata.io/data/prelaunch-marketing-downloads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- first week download lift for apps investing in pre-launch marketing<br><small>Source: AppRadar (2026) · <a href="https://lighthousedata.io/data/prelaunch-marketing-downloads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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