B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- consumers preferring video instructions for people (2025)
83% of people prefer watching a video to reading an instructional document.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
TechSmith
Primary
Tier C
https://greenfroglabs.com/blog/benefits-of-video-marketing ↗
Source Article
Video is not just another content format. It is the highest-performing content format by almost every metric that matters to a business.
That is not opinion. That is measurement.
According to Wyzowl's 2025 State of Video Marketing report, 91% of businesses now use video as a marketing tool, up from …
Original Research
TechSmith
· Original study ↗
Methodology
Citing TechSmith 2025 Video Viewer Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people: 83% consumers preferring video instructions. Source: TechSmith (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-video-to-instructions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prefer-video-to-instructions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers preferring video instructions for people<br><small>Source: TechSmith (2025) · <a href="https://lighthousedata.io/data/prefer-video-to-instructions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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