B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- sms contact preference rate for surveyed customers (2023)
49% of over 50,000 surveyed customers stated they prefer to be contacted via text message over email.
- Binary choice question between email and text message only
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Message IQ
Primary
Tier A
https://messageiq.io/sms-marketing/ ↗
Source Article
Why SMS? - Message IQ
Why Settle for Average?
Have you ever jumped for joy when your email received a 30% open rate? Have you ever stopped to think – maybe that’s really not that good after all?
SMS has an average open rate of 98%. If you’re looking to send important messages that must be read, SMS must be a part of your…
Original Research
Message IQ
· Original study ↗
Methodology
First-party customer survey by Message IQ of over 50,000 customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
surveyed customers: 49% sms contact preference rate. Source: Message IQ (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-sms-over-email-49
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<blockquote cite="https://lighthousedata.io/data/prefer-sms-over-email-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- sms contact preference rate for surveyed customers<br><small>Source: Message IQ (2023) · <a href="https://lighthousedata.io/data/prefer-sms-over-email-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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