B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share preferring live chat over phone for customers (2025)
75% prefer Live Chat over calling to speak with an agent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Moxie
Primary
Tier C
https://www.ourfingertips.com/solutions/live-chat/ ↗
Source Article
Live & AI Chat Sales & Support @ OURFINGERTIPS
Live & AI Chat Sales & Support
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Original Research
Moxie
· Original study ↗
Methodology
Cited by source page, attributed to Moxie
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 75% share preferring live chat over phone. Source: Moxie (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-live-chat-over-calling-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prefer-live-chat-over-calling-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share preferring live chat over phone for customers<br><small>Source: Moxie (2025) · <a href="https://lighthousedata.io/data/prefer-live-chat-over-calling-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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