B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- content preference rate for people (2022)
70% of people would rather learn about a company through articles rather than an advert.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Point Visible
Primary
Tier C
https://www.art-fresh.ca/blog/the-key-components-of-an-effective-marketing-strategy ↗
Source Article
Business, Marketing, Brand Development
Original Research
Point Visible
· Original study ↗
Methodology
Cited from a Point Visible infographic on content marketing statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people: 70% content preference rate. Source: Point Visible (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-learning-articles-vs-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prefer-learning-articles-vs-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- content preference rate for people<br><small>Source: Point Visible (2022) · <a href="https://lighthousedata.io/data/prefer-learning-articles-vs-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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