B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- share of customers wanting human help for complex issues for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atidiv.com
Primary
Tier C
https://atidiv.com/customer-service-abilities-drive-success-ecommerce/ ↗
Source Article
Take Your E-commerce Success to the Next Level in 2026! Don’t Miss These 10 Must
Original Research
atidiv.com
· Original study ↗
Methodology
Secondary blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 75% share of customers wanting human help for complex issues. Source: atidiv.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-human-help-complex-issues-75pct
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<blockquote cite="https://lighthousedata.io/data/prefer-human-help-complex-issues-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of customers wanting human help for complex issues for customers<br><small>Source: atidiv.com (2026) · <a href="https://lighthousedata.io/data/prefer-human-help-complex-issues-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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