B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

89%

89% -- customer preference for brands with voice ai for customers (2026)

2026  · PwC

89% of customers prefer brands that offer voice AI support options.

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Attribution: PwC View source
Lighthouse Research Team
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Source verified Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
Voice AI Agents for Business: The 2026 Guide | Qualia
Voice AI Agents for Business: How Companies Are Answering Every Call with Intelligent Conversations 18 February 2026 · 14 min read · 3500 words AI voice agents answer calls around the clock in natural conversation, at a fraction of the cost of a full-time receptionist. Which industries benefit most,…
Original Research
PwC · Original study ↗

Market.us citing PwC research

Methodology documented
Industrymarketing
Plain Text
customers: 89% customer preference for brands with voice ai. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prefer-brands-voice-ai-89
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<blockquote cite="https://lighthousedata.io/data/prefer-brands-voice-ai-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customer preference for brands with voice ai for customers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/prefer-brands-voice-ai-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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