B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- exhibitor engagement time increase for trade show attendees with pre-scheduled appointments (2025)
Attendees with pre-scheduled appointments spend 52% more time engaging with exhibitors.
- Underlying study not named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revboss.com
Primary
Tier C
https://revboss.com/blog/events-pipeline-program-pre-event-onsite-post-event ↗
Source Article
Events as a Pipeline Program: Pre-Event, Onsite, Post-Event | RevBoss Blog
Events as a Pipeline Program: Pre-Event, Onsite, Post-Event
Events can be a goldmine - or a money pit. The difference? Treating them like a structured sales pipeline. Here’s the playbook:
- Pre-event: Plan ahead. Pre-book 50%-70% of meetings before the event starts. Target top accounts with personal…
Original Research
revboss.com
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show attendees with pre-scheduled appointments: 52% exhibitor engagement time increase. Source: revboss.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pre-scheduled-appointments-engagement-time
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<blockquote cite="https://lighthousedata.io/data/pre-scheduled-appointments-engagement-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- exhibitor engagement time increase for trade show attendees with pre-scheduled appointments<br><small>Source: revboss.com (2025) · <a href="https://lighthousedata.io/data/pre-scheduled-appointments-engagement-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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