B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of practitioners using social media for talent attraction for recruitment marketing practitioners (2024)
90% of practitioners use social media for talent attraction according to Rally Recruitment Marketing's 2024 research.
- Most practitioners use social media reactively and inconsistently
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rally Recruitment Marketing
Primary
Tier C
https://jobful.io/resources/post/recruitment-marketing-basics ↗
Source Article
Recruitment Marketing Basics: How to Attract Candidates Like Customers
TL;DR
Recruitment marketing applies inbound marketing principles to talent attraction — treating candidates like customers moving through a journey from awareness to hire. 90% of practitioners now use social media to attract talent. 74% of candidates research your employer brand before applying. 61%…
Original Research
Rally Recruitment Marketing
· Original study ↗
Methodology
Cited from Rally Recruitment Marketing's 2024 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
recruitment marketing practitioners: 90% share of practitioners using social media for talent attraction. Source: Rally Recruitment Marketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/practitioners-use-social-media-talent-attraction
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<blockquote cite="https://lighthousedata.io/data/practitioners-use-social-media-talent-attraction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of practitioners using social media for talent attraction for recruitment marketing practitioners<br><small>Source: Rally Recruitment Marketing (2024) · <a href="https://lighthousedata.io/data/practitioners-use-social-media-talent-attraction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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