B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

38%

38% -- pr teams struggle measure roi for PR teams struggling to measure ROI (2026)

Name: Pr Teams Struggle Measure ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-17

2026 · AuthorityTech

According to Cision's 2026 State of Communications Report, 38% of PR teams struggle to measure ROI effectively.

Attributed to reliance on vanity metrics without correlation to business outcomes

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Attribution: AuthorityTech View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2026

Entity

PR teams struggling to measure ROI

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AuthorityTech Primary Tier B

https://authoritytech.io/blog/how-to-prove-pr-roi-beyond-vanity-metrics-2026 ↗

Confidence: 28/100 Vintage: 2026 Channel: Deep Crawl

Source Article

How to Actually Prove PR ROI in 2026: Beyond Vanity Metrics

How to Actually Prove PR ROI in 2026: Beyond Vanity Metrics Stop measuring PR with impressions and AVE. Here is how to prove actual ROI with pipeline attribution, revenue tracking, and AI search visibility — where LLM-referred traffic converts at 30-40%. PR ROI is the measurable return on investment…

Original Research

AuthorityTech · Original study ↗

Methodology

Source: Cision's 2026 State of Communications Report

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

PR teams struggling to measure ROI: 38% pr teams struggle measure roi. Source: AuthorityTech (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-teams-struggle-roi

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<blockquote cite="https://lighthousedata.io/data/pr-teams-struggle-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- pr teams struggle measure roi for PR teams struggling to measure ROI<br><small>Source: AuthorityTech (2026) · <a href="https://lighthousedata.io/data/pr-teams-struggle-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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