B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- ai idea generation usage rate for PR teams (2026)
73% of PR teams apply AI to idea generation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier C
https://www.prnewswire.com/news-releases/cision-unveils-inside-pr-2026-the-definitive-report-on-pr-t… ↗
Source Article
Public Relations in Marketing: The 2026 Amplification Guide
Last updated: March 25, 2026
Quick Answer
Public relations in marketing is the strategic use of earned media, press coverage, and reputation management to amplify marketing campaigns beyond what paid advertising alone can achieve. When PR and marketing work together, businesses gain third-party cred…
Original Research
Cision
· Original study ↗
Methodology
Cited from Cision Inside PR 2026 report
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Cite this stat
Plain Text
PR teams: 73% ai idea generation usage rate. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-teams-ai-idea-generation-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-teams-ai-idea-generation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- ai idea generation usage rate for PR teams<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/pr-teams-ai-idea-generation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.