B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

57%

57% -- percentage tracking engagement metrics for PR professionals (2011)

Name: Percentage Tracking Engagement Metrics Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2011 · Bulldog Reporter/Thomson Reuters

57% of PR professionals track engagement metrics (e.g., retweets, comments) as a social media metric.

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Attribution: Bulldog Reporter/Thomson Reuters View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2011

Entity

PR professionals

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bulldog Reporter/Thomson Reuters Primary Tier A

https://prhub.wordpress.com/2012/02/23/11-expert-insights-on-pr-measurement-practices/ ↗

Confidence: 32/100 Vintage: 2011 Channel: Deep Crawl

Source Article

11 Expert Insights on PR Measurement Practices

Experts from McDonald’s, InfoTrend and Thomson Reuters discussed the results of the 2011 Bulldog Reporter/Thomson Reuters PR Measurement Practices Survey in our latest webinar: How Do Your PR Measurement Practices Measure Up? Following Corey Fiedler’s (VP, Product Management, Thomson Reuters) analys…

Original Research

Bulldog Reporter/Thomson Reuters · Original study ↗

Methodology

2011 Bulldog Reporter/Thomson Reuters PR Measurement Practices Survey

Methodology documented

Segmentation

IndustryMedia RolePR Specialist

Cite this stat

Plain Text

PR professionals: 57% percentage tracking engagement metrics. Source: Bulldog Reporter/Thomson Reuters (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-tracking-engagement-2011

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<blockquote cite="https://lighthousedata.io/data/pr-pros-tracking-engagement-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- percentage tracking engagement metrics for PR professionals<br><small>Source: Bulldog Reporter/Thomson Reuters (2011) · <a href="https://lighthousedata.io/data/pr-pros-tracking-engagement-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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