B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

42%

42% -- pitch relevance importance for PR professionals (2021)

Name: Pitch Relevance Importance Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2021 · n=1,618 · Muck Rack

42% of PR professionals agreed that relevance was the most important component of a pitch for potential reporters.

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Attribution: Muck Rack View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

42%

Unit

Percentage

Data Vintage

2021

Entity

PR professionals

Sample Size

1,618

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Muck Rack Primary Tier B

https://bigfishpr.com/blog-bigtakeaways-from-muck-racks-state-of-public-relations-survey/ ↗

Confidence: 28/100 Vintage: 2021 Channel: Common Crawl

Source Article

BLOG: BIG Takeaways from Muck Rack’s State of Public Relations Survey - BIG FISH PR

Original Research

Muck Rack · Original study ↗

Methodology

Muck Rack State of PR survey

Methodology documented

Segmentation

IndustryPR & Communications RegionNorth America RolePR & Communications Professionals Channelcontent

Cite this stat

Plain Text

PR professionals: 42% pitch relevance importance. Source: Muck Rack (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-pitch-relevance-importance-2021

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<blockquote cite="https://lighthousedata.io/data/pr-pros-pitch-relevance-importance-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- pitch relevance importance for PR professionals<br><small>Source: Muck Rack (2021) · <a href="https://lighthousedata.io/data/pr-pros-pitch-relevance-importance-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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