B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- pr professionals personalizing pitches to some extent for PR professionals (2025)
70% of PR professionals say they personalize pitches to some extent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier C
https://muckrack.com/resources/research/state-of-pr ↗
Source Article
Data Enrichment for Agencies: Marketing, PR & Recruiting (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Enrichment for Agencies: A Playbook for Marketing, PR & Recruiting
Bad contact data doesn't just slow you down — it quietly erodes client trust. In 2025, Validity found that 37% of CRM u…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack State of PR 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR professionals: 70% pr professionals personalizing pitches to some extent. Source: Muck Rack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-personalize-pitches-some-extent-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-pros-personalize-pitches-some-extent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- pr professionals personalizing pitches to some extent for PR professionals<br><small>Source: Muck Rack (2025) · <a href="https://lighthousedata.io/data/pr-pros-personalize-pitches-some-extent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.