B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- ai adoption rate for PR professionals (2024)
In 2024, 64% of PR professionals used AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://blog.newsfilecorp.com/post/2025-s-top-7-pr-trends-what-to-expect-next ↗
Source Article
PR Trends 2025: The 7 Biggest Shifts to Watch
PR Trends 2025: The 7 Biggest Shifts to Watch
Updated: Oct 3, 2025
To understand where Public Relations and investor communications are headed, we analyzed over 38,000 press releases distributed in 2024. The data is clear: AI, data-driven messaging, and transparency now drive how companies engage in…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack 'State of AI in PR January 2024', data collected Nov 2 - Dec 14, 2023
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 71% | |
| 2024 (current) | 64% | -9.9% |
| 2025 | 75% | +17.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR professionals: 64% ai adoption rate. Source: Muck Rack (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pros-ai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/pr-pros-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- ai adoption rate for PR professionals<br><small>Source: Muck Rack (2024) · <a href="https://lighthousedata.io/data/pr-pros-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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