B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

35%

35% -- pr professionals using sov analytics for PR professionals (2026)

2026  · amicited.com

Approximately 35% of PR professionals incorporate Share of Voice and message pull-through into their analytics.

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Attribution: amicited.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
PR professionals
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
amicited.com Primary Tier C
https://www.amicited.com/glossary/share-of-voice/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Common Crawl
Source Article
Share of Voice: Definition, Calculation, and Competitive Brand Visibility Metrics
Original Research
amicited.com · Original study ↗

Cited as 'recent industry data'; original survey not named

Methodology documented
Industrymarketing
Plain Text
PR professionals: 35% pr professionals using sov analytics. Source: amicited.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-professionals-sov-analytics
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<blockquote cite="https://lighthousedata.io/data/pr-professionals-sov-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- pr professionals using sov analytics for PR professionals<br><small>Source: amicited.com (2026) · <a href="https://lighthousedata.io/data/pr-professionals-sov-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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