B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- ai adoption rate for PR professionals (2023)
71% of PR professionals use AI tools in their work according to Cision's 2023 Global Comms Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier C
https://barbararozgonyi.com/blog/gsn-digimarcon/ ↗
Source Article
Digital Marketing Goldmine DigiMarCon SEA2024 Recap for Growing Social Now News
“It’s like trying to find gold in a silver mine.” Honky Cat, Elton John
In today’s rapidly evolving digital marketing landscape, finding valuable insights can feel like searching for gold in unexpected places. Where can marketers go to stay ahead of the curve and remain competitive? Events like Digi…
Original Research
Cision
· Original study ↗
Methodology
Cited from Cision's 2023 Global Comms Report via conference recap blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 71% | |
| 2024 | 64% | -9.9% |
| 2025 | 75% | +17.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR professionals: 71% ai adoption rate. Source: Cision (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-professionals-ai-use-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-professionals-ai-use-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- ai adoption rate for PR professionals<br><small>Source: Cision (2023) · <a href="https://lighthousedata.io/data/pr-professionals-ai-use-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.