B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- journalist overlap rate for PR outreach vs AI-cited journalists (2026)
The overlap between the journalists PR teams pitch and the ones AI engines cite averages 2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://www.darkroomagency.com/observatory/how-to-rank-on-chatgpt ↗
Source Article
How to Rank on ChatGPT: 10 Strategies for 2026 | Darkroom
AI TOOLS
How to Rank on ChatGPT: 10 Strategies and Best Practices
Written by Darkroom leardership
Publish date: August 4, 2026
There is no rank in ChatGPT. That is not pedantry; it is the whole strategy, and it is the thing most articles on how to rank on ChatGPT get wrong on the first line.
ChatGPT…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack research
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
PR outreach vs AI-cited journalists: 2% journalist overlap rate. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-pitch-cited-journalist-overlap-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-pitch-cited-journalist-overlap-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- journalist overlap rate for PR outreach vs AI-cited journalists<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/pr-pitch-cited-journalist-overlap-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.