B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- click through increase for Businesses using combined SEO and PPC strategy (2025)
Some businesses combining SEO and PPC observed a 31% increase in clicks compared to relying only on organic search results.
- Unsourced observation mentioned in a marketing blog post
- Qualified as 'some businesses'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newdgtl.com
Primary
Tier C
https://newdgtl.com/how-ppc-and-seo-work-to-improve-online-performance/ ↗
Source Article
How PPC and SEO Work to Improve Online Performance
Experts say that you should capitalize on SEO or Search Engine Optimization if you want to boost your business online. Others say that it is all about PPC. But the truth is, you can rely on the two and let them work together to achieve your business goals. This article will tell you how that is poss…
Original Research
newdgtl.com
· Original study ↗
Methodology
Unsourced claim in agency blog article; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using combined SEO and PPC strategy: 31% click through increase. Source: newdgtl.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-seo-combined-click-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ppc-seo-combined-click-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- click through increase for Businesses using combined SEO and PPC strategy<br><small>Source: newdgtl.com (2025) · <a href="https://lighthousedata.io/data/ppc-seo-combined-click-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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