B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- share of ppc professionals saying difficulty unchanged for PPC professionals (2026)
31% of PPC professionals believe managing PPC campaigns has stayed roughly the same difficulty compared to two years ago.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of PPC report
Primary
Tier C
https://weblinx.co.uk/blog/ppc-getting-harder/ ↗
Source Article
Why PPC Advertising Is Getting Harder in 2026
Running successful PPC campaigns used to be relatively straightforward. Set up your targeting, test a few ads, optimise your bids and watch the leads come in.
That’s no longer the case.
Recent industry research suggests that pay-per-click advertising has become significantly more challenging over th…
Original Research
State of PPC report
· Original study ↗
Methodology
State of PPC industry report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC professionals: 31% share of ppc professionals saying difficulty unchanged. Source: State of PPC report (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-same-difficulty
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<blockquote cite="https://lighthousedata.io/data/ppc-same-difficulty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of ppc professionals saying difficulty unchanged for PPC professionals<br><small>Source: State of PPC report (2026) · <a href="https://lighthousedata.io/data/ppc-same-difficulty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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