B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- share of practitioners reporting good performance for PPC professionals using Google AI Max (2026)
Approximately 16% of PPC professionals report good performance when using AI Max.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC practitioner poll
Primary
Tier C
https://foundrycro.com/blog/ai-max-landing-page-ad-targeting-signal/ ↗
Source Article
AI Max Turns Your Landing Page Into a Targeting Signal | Foundry CRO
The short version:
- AI Max reads your landing page content to decide which searches trigger your ads, making every word on the page a targeting signal.
- Text customization generates ad headlines from your H1s, H2s, and body copy, and refreshes at least every 48 hours with no approval step.
- Final…
Original Research
PPC practitioner poll
· Original study ↗
Methodology
Practitioner poll, self-reported results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC professionals using Google AI Max: 16% share of practitioners reporting good performance. Source: PPC practitioner poll (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-practitioners-good-ai-max-16-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ppc-practitioners-good-ai-max-16-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of practitioners reporting good performance for PPC professionals using Google AI Max<br><small>Source: PPC practitioner poll (2026) · <a href="https://lighthousedata.io/data/ppc-practitioners-good-ai-max-16-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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