B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- share of ppc marketers ranking display ads least effective for PPC marketers (2025)
43% of PPC marketers say that display ads are their least effective channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
instacopy.ai
Primary
Tier C
https://instacopy.ai/blog/content-marketing-process/ ↗
Source Article
7 Most Important Components Of A Winning Content Marketing Process - Instacopy
The modern customer is well educated and has many options to choose from. So, a few tempting advertisements are no longer enough to persuade them. In fact, 43% of PPC marketers say display ads are their least effective channel.That means you cannot count on ads alone to get sales!
You must also go f…
Original Research
instacopy.ai
· Original study ↗
Methodology
Cited statistic in vendor blog; original survey not identified
Methodology documented
Segmentation
Industrysem_ppc
RolePPC Specialist
Channelpaid_ads
Cite this stat
Plain Text
PPC marketers: 43% share of ppc marketers ranking display ads least effective. Source: instacopy.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-marketers-display-ads-least-effective
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<blockquote cite="https://lighthousedata.io/data/ppc-marketers-display-ads-least-effective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of ppc marketers ranking display ads least effective for PPC marketers<br><small>Source: instacopy.ai (2025) · <a href="https://lighthousedata.io/data/ppc-marketers-display-ads-least-effective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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