B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16.8%
16.8% -- fake click rate screened for ClickPatrol (2025)
Approximately 16.8% of clicks screened by ClickPatrol are found to be fake and blocked.
- The source notes this is an approximate figure (~16.8%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClickPatrol
Primary
Tier C
https://clickpatrol.com/agency/ ↗
Source Article
ClickPatrol For Agencies - ClickPatrol
Up to 21% of global PPC traffic is non-human activity
This means that 1 in 5 clicks on your PPC ads are fake and will not convert. To maximize the returns on your investment, you must protect your PPC campaigns from non-human and fake clicks
Book a DemoClickPatrol is trusted by +1.500 advertisers
Th…
Original Research
ClickPatrol
· Original study ↗
Methodology
Based on ClickPatrol's own screening data across client campaigns; methodology not disclosed
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ClickPatrol: 16.8% fake click rate screened. Source: ClickPatrol (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-fake-clicks-blocked-16-8pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ppc-fake-clicks-blocked-16-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.8%</strong> -- fake click rate screened for ClickPatrol<br><small>Source: ClickPatrol (2025) · <a href="https://lighthousedata.io/data/ppc-fake-clicks-blocked-16-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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