B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- ppc click share for PPC search advertising (2009)
PPC receives 10% of total search clicks compared to organic search.
- Attributed to speaker Rand Fishkin at a conference panel without specific study citation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vitalstorm.com
Primary
Tier C
http://vitalstorm.com/blog/?cat=3 ↗
Source Article
Internet Marketing Blog
Original Research
vitalstorm.com
· Original study ↗
Methodology
Remark by Rand Fishkin at SES Chicago session on PPC vs SEO; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC search advertising: 10% ppc click share. Source: vitalstorm.com (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-click-share-vs-spend-share
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<blockquote cite="https://lighthousedata.io/data/ppc-click-share-vs-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ppc click share for PPC search advertising<br><small>Source: vitalstorm.com (2009) · <a href="https://lighthousedata.io/data/ppc-click-share-vs-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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