B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- brand logo recognition rate for Product of the Year logo among UK shoppers (2025)
The Product of the Year logo has an 81% recognition rate among shoppers.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
8,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Product of the Year / Kantar
Primary
Tier B
https://www.asiantrader.biz/product-of-the-year-2025-winners-announced ↗
Source Article
Product of the Year 2025 winners announced
Original Research
Product of the Year / Kantar
· Original study ↗
Methodology
Independent research conducted with Kantar; based on annual Product of the Year survey of product innovation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Product of the Year logo among UK shoppers: 81% brand logo recognition rate. Source: Product of the Year / Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poy-2025-logo-recognition-among-shoppers
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<blockquote cite="https://lighthousedata.io/data/poy-2025-logo-recognition-among-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- brand logo recognition rate for Product of the Year logo among UK shoppers<br><small>Source: Product of the Year / Kantar (2025) · <a href="https://lighthousedata.io/data/poy-2025-logo-recognition-among-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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