B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- brand logo recognition rate for McDonald's (2025)
88% of 7,000 surveyed people managed to identify the McDonald's logo.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
7,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stratos.agency
Primary
Tier C
https://stratos.agency/blog/creating-a-brand-identity-in-a-competitive-market/ ↗
Source Article
Creating a brand identity in a competitive market - Stratos
A brand identity doesn’t need to be overly clever or complex to be effective.
We know from some of the world’s most powerful brands that the simplicity of their brand identity is rooted in their brand’s presence wherever in the world we see them. And that simplicity speaks for itself.
Campaign sloga…
Original Research
stratos.agency
· Original study ↗
Methodology
Survey of 7,000 people on logo recognition; original survey source not named
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
McDonald's: 88% brand logo recognition rate. Source: stratos.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-logo-recognition-survey
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-logo-recognition-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- brand logo recognition rate for McDonald's<br><small>Source: stratos.agency (2025) · <a href="https://lighthousedata.io/data/mcdonalds-logo-recognition-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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