B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- engagement rate lift vs average for TikTok, Instagram, YouTube, and Reddit posts (2026-06)
Posts published at 20:00 UTC achieved a 52% lift in normalized engagement rate compared to the cross-platform average.
- Sample size is 258 posts for hour-of-day analysis as YouTube timestamps were excluded
- Skews toward mega-creators
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialCrawl Research
Primary
Tier A
https://www.socialcrawl.dev/blog/best-time-to-post-social-media-2026 ↗
Source Article
Best Time to Post on Social Media: 20:00 UTC Wins (+52%)
Best Time to Post on Social Media: 20:00 UTC Wins (+52%)
By SocialCrawl Research···16 min read
We analyzed 401 posts across TikTok, Instagram, YouTube, and Reddit. Posts at 20:00 UTC score +52% above average. Per-platform posting windows inside.
We pulled 401 posts from TikTok, Instagram, YouTube, a…
Original Research
SocialCrawl Research
· Original study ↗
Methodology
SocialCrawl API pull of 401 posts across 21 creator accounts on 2026-06-30; engagement rate normalized per platform/creator
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok, Instagram, YouTube, and Reddit posts: 52% engagement rate lift vs average. Source: SocialCrawl Research (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/posts-2000-utc-engagement-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/posts-2000-utc-engagement-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- engagement rate lift vs average for TikTok, Instagram, YouTube, and Reddit posts<br><small>Source: SocialCrawl Research (2026-06) · <a href="https://lighthousedata.io/data/posts-2000-utc-engagement-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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