B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- repeat purchase rate 90 days for E-commerce post-purchase flow (2025)
The average 90-day repeat purchase rate from post-purchase automated email flows in e-commerce is 18%.
- Represents the average benchmark for post-purchase automated email flows.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
excelohunt.com
Primary
Tier B
https://www.excelohunt.com/blog/email-marketing-benchmarks-2025/ ↗
Source Article
E-Commerce Email Marketing Benchmarks 2025: How Does Your Brand Stack Up?
E-Commerce Email Marketing Benchmarks 2025: How Does Your Brand Stack Up?
Every brand wants to know: “Are our email numbers good?” The honest answer is always “it depends.” But that doesn’t mean benchmarks are useless. They give you a baseline, a target, and — most importantly — a diagnostic tool. I…
Original Research
excelohunt.com
· Original study ↗
Methodology
Agency benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce post-purchase flow: 18% repeat purchase rate 90 days. Source: excelohunt.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/postpurchase-repeat-rate-2025
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<blockquote cite="https://lighthousedata.io/data/postpurchase-repeat-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- repeat purchase rate 90 days for E-commerce post-purchase flow<br><small>Source: excelohunt.com (2025) · <a href="https://lighthousedata.io/data/postpurchase-repeat-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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