B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.3%
15.3% -- median 90 day follower growth for Social media accounts posting 3-5 times per week (2026)
Social media accounts posting 3 to 5 times per week experienced a median 90-day follower growth of 15.3%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
209
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PostPlanify
Primary
Tier B
https://postplanify.com/blog/how-often-to-post-on-social-media ↗
Source Article
Social Media Management for Political Campaigns | PostPlanify
Social Media Management for Political Campaigns
Elections are won and lost on social media. Whether you are running a candidate campaign, managing a PAC or organizing grassroots advocacy, you need to post consistently, respond quickly and mobilize supporters across every platform voters use. PostPla…
Original Research
PostPlanify
· Original study ↗
Methodology
Accounts posting once or twice a week had +3.8% growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media accounts posting 3-5 times per week: 15.3% median 90 day follower growth. Source: PostPlanify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/postplanify-follower-growth
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<blockquote cite="https://lighthousedata.io/data/postplanify-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.3%</strong> -- median 90 day follower growth for Social media accounts posting 3-5 times per week<br><small>Source: PostPlanify (2026) · <a href="https://lighthousedata.io/data/postplanify-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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