B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share searching elsewhere after agent recommendation for survey respondents (2026)
60% of surveyed shoppers search for more information elsewhere after getting an AI agent recommendation.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Publicis Commerce and EMARKETER
Primary
Tier B
https://arcww.com/news/whos-afraid-of-agentic-search ↗
Source Article
Who's Afraid of Agentic Search?
Original Research
Publicis Commerce and EMARKETER
· Original study ↗
Methodology
Consumer study by Publicis Commerce and EMARKETER
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 60% share searching elsewhere after agent recommendation. Source: Publicis Commerce and EMARKETER (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-recommendation-external-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/post-recommendation-external-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share searching elsewhere after agent recommendation for survey respondents<br><small>Source: Publicis Commerce and EMARKETER (2026) · <a href="https://lighthousedata.io/data/post-recommendation-external-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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