B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

12.7%

12.7% -- share of total revenue from post purchase upselling for top-performing eCommerce stores (2023)

Name: Share Of Total Revenue From Post Purchase Upselling Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023 · Reconvert

For top-performing eCommerce stores, post-purchase upselling can account for as much as 12.7% of total revenue.

Represents an upper bound ('as much as') for top-performing stores

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Attribution: Reconvert View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

12.7%

Unit

Percentage

Data Vintage

2023

Entity

top-performing eCommerce stores

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Reconvert Primary Tier C

https://www.airwallex.com/en-hk/blog/funnelish-ecommerce-sales-tips ↗

Confidence: 23/100 Vintage: 2023 Channel: Common Crawl

Source Article

Maximise eCommerce sales with Funnelish and Airwallex

Original Research

Reconvert · Original study ↗

Methodology

Industry data cited from Reconvert blog on post-purchase upselling

Methodology documented

Segmentation

IndustryeCommerce Company SizeAll sizes Channelmulti-channel

Cite this stat

Plain Text

top-performing eCommerce stores: 12.7% share of total revenue from post purchase upselling. Source: Reconvert (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-purchase-upsell-revenue-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/post-purchase-upsell-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.7%</strong> -- share of total revenue from post purchase upselling for top-performing eCommerce stores<br><small>Source: Reconvert (2023) · <a href="https://lighthousedata.io/data/post-purchase-upsell-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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