B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25.7%
25.7% -- online web presence priority increase for global eCommerce (2022)
The post-pandemic need to prioritize online web presences increased by 25.7% according to eMarketer.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25.7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.stellaractive.com/blog/5-ways-to-prepare-your-small-business-for-marketing-success-this-… ↗
Source Article
Prepare Your Small Business for Marketing Success
As a small business owner, you’ve come to expect the typical ups and downs that come with managing budgets, employees, and economic fluctuations. And now, thanks to the lingering pandemic, you’ve probably also dealt with a whole other set of issues, such as market changes, labor shortages, and virus…
Original Research
eMarketer
· Original study ↗
Methodology
Blog citing eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global eCommerce: 25.7% online web presence priority increase. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-pandemic-online-presence-increase-2022
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<blockquote cite="https://lighthousedata.io/data/post-pandemic-online-presence-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.7%</strong> -- online web presence priority increase for global eCommerce<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/post-pandemic-online-presence-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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