B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- likelihood to attend future events after followup for Event attendees (2025)
40% of attendees are more likely to attend future events if they receive thoughtful follow-up after the current one.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cvent
Primary
Tier C
https://tlcmarketing-events.com/avoid-these-5-mistakes-when-planning-your-next-event/ ↗
Source Article
Avoid These 5 Mistakes When Planning Your Next Event | TLC Marketing & Creative Services
Avoid These 5 Mistakes When Planning Your Next Event
Planning an event can be exciting, creative, and fun, but it also comes with its fair share of stress, confusion, time constraints, and budget concerns. We get it. We have been there and done that. Here are a few simple ways to help you maximize t…
Original Research
Cvent
· Original study ↗
Methodology
Cited from Cvent as reported by TLC Marketing blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Event attendees: 40% likelihood to attend future events after followup. Source: Cvent (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-event-followup-40-future-attendance
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<blockquote cite="https://lighthousedata.io/data/post-event-followup-40-future-attendance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- likelihood to attend future events after followup for Event attendees<br><small>Source: Cvent (2025) · <a href="https://lighthousedata.io/data/post-event-followup-40-future-attendance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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