B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumers more likely to recommend brand for consumers with positive brand social media experience (2021)
71% of consumers who have had a positive experience with a brand on social media are more likely to recommend it to others.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://kamreno.com/expert-social-media-marketing-services-business-growth/ ↗
Source Article
Social Media Marketing Services for Business | Kamreno
In today’s digital age, social media marketing services have become an essential tool for businesses aiming to build their brand, engage with customers, and drive growth. With billions of active users on platforms like Facebook, Instagram, LinkedIn, Twitter, and more, businesses must leverage these …
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumers with positive brand social media experience: 71% consumers more likely to recommend brand. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-social-experience-recommend
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<blockquote cite="https://lighthousedata.io/data/positive-social-experience-recommend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumers more likely to recommend brand for consumers with positive brand social media experience<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/positive-social-experience-recommend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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