B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- positive roi from ai investments for retail CX leaders (2026)
90% of retail CX leaders report positive ROI from AI investments over the past 12 months.
- Attributed to Zendesk's 2026 CX Trends Report
- Refers to ROI realized over the past 12 months
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Zendesk
Primary
Tier A
https://www.zendesk.co.uk/blog/zendesk-insights/trends/how-retailers-are-scaling-customer-service-wi… ↗
Source Article
How retailers are scaling customer service with AI
How retailers are scaling customer service with AI
AI is reshaping modern retail service by boosting efficiency, elevating agents, and improving the customer journey.
Ciera Nahale
Senior Product Marketing Manager
Last updated 9 December 2025
In today’s fast-moving retail landscape, delivering fast, …
Original Research
Zendesk
· Original study ↗
Methodology
Zendesk’s 2026 CX Trends Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
retail CX leaders: 90% positive roi from ai investments. Source: Zendesk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-roi-from-ai-investments
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<blockquote cite="https://lighthousedata.io/data/positive-roi-from-ai-investments" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- positive roi from ai investments for retail CX leaders<br><small>Source: Zendesk (2026) · <a href="https://lighthousedata.io/data/positive-roi-from-ai-investments" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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