B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate position 2 for Google branded search results (2026-01)
Google search position #2 captures approximately 15-17% of clicks.
- Reported as an approximate range (~15-17%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thrivemattic
Primary
Tier A
https://thrivemattic.com/private-university-research-serp-report/ ↗
Source Article
How 194 Indian Universities Perform on Google Search
Deep Dive Report · Google SERP
How 194 Indian Universities Perform on Google Search
We analysed the search engine results pages for 90 private and 104 deemed universities to measure brand protection, social visibility, and digital maturity. The findings reveal a significant divide — and clear opport…
Original Research
Thrivemattic
· Original study ↗
Methodology
Range 15-17%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google branded search results: 15% click through rate position 2. Source: Thrivemattic (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position2-click-share-15-17pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/position2-click-share-15-17pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate position 2 for Google branded search results<br><small>Source: Thrivemattic (2026-01) · <a href="https://lighthousedata.io/data/position2-click-share-15-17pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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