B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.8%
15.8% -- click through rate position 2 for Google organic search results (2026)
According to Backlinko's study of 4 million search results, position #2 in Google organic search achieves an average CTR of 15.8%.
- Benchmark based on analysis of 4 million search queries
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://inclick.pl/audyt-meta-title-description-ctr/ ↗
Source Article
Audyt meta title i meta description – jak poprawić CTR w SERP [2026]
Pozycja w Google to dopiero połowa sukcesu — jeśli Twój snippet nie zachęca do kliknięcia, tracisz ruch, który już masz. Według danych First Page Sage (2026) trzy pierwsze wyniki organiczne zbierają łącznie 68,7% wszystkich kliknięć, ale różnica między dobrze a źle zoptymalizowanym snippetem na tej …
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko 4M results study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results: 15.8% click through rate position 2. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-position2-backlinko
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<blockquote cite="https://lighthousedata.io/data/ctr-position2-backlinko" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.8%</strong> -- click through rate position 2 for Google organic search results<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/ctr-position2-backlinko" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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