B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- share of buying decisions at point of sale for OTC healthcare product purchases (2013)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cone
Primary
Tier C
https://www.antwerpes.com/en/news/trust-us-referral-marketing-is-here-to-stay/ ↗
Source Article
Trust us: referral marketing is here to stay
Original Research
Cone
· Original study ↗
Methodology
Cited from Cone Online Influence Trend Tracker Study, 2011 (footnote 4)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTC healthcare product purchases: 70% share of buying decisions at point of sale. Source: Cone (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pos-buying-decisions-70-percent
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<blockquote cite="https://lighthousedata.io/data/pos-buying-decisions-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of buying decisions at point of sale for OTC healthcare product purchases<br><small>Source: Cone (2013) · <a href="https://lighthousedata.io/data/pos-buying-decisions-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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