B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- popup visitors wanting more brand content share for Pop-up visitors (2024)
73% of pop-up visitors stated that the visit made them want to see or hear more from the brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
backlash.co.uk
Primary
Tier C
https://backlash.co.uk/articles/the-future-of-beauty-marketing ↗
Source Article
The future of beauty marketing — Backlash
NAVIGATING BEAUTY’S EXPERIENTIAL ERA A METHOD FOR SUCCESS
Sophie Pitt
Over the past few years, experiential marketing has become a powerful tool for beauty brands, driving consumer connections through immersive, memorable encounters. The global experiential marketing spend is predicted to reach $128…
Original Research
backlash.co.uk
· Original study ↗
Methodology
Share of pop-up visitors saying the visit made them want to see or hear more from the brand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pop-up visitors: 73% popup visitors wanting more brand content share. Source: backlash.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/popup-visitors-want-more-brand-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/popup-visitors-want-more-brand-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- popup visitors wanting more brand content share for Pop-up visitors<br><small>Source: backlash.co.uk (2024) · <a href="https://lighthousedata.io/data/popup-visitors-want-more-brand-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.