B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
75%
75% -- popup ad skip rate for website users (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PageFair
Primary
Tier C
https://www.velocityconsultancy.com/web-design-is-changing/ ↗
Source Article
Web Design Is Changing: 6 Things You Need To Know About It
Much as our smartphones have changed the way we communicate, web design is changing the way we interact with websites. It’s a shift that’s not only changing the way we look at the Web, but also the way we interact with the Web.
The rise of responsive web design, which has made the Web flexible enoug…
Original Research
PageFair
· Original study ↗
Methodology
Cited as a recent study by PageFair; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 75% popup ad skip rate. Source: PageFair (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/popup-ad-skipping-pagefair
HTML Embed
<blockquote cite="https://lighthousedata.io/data/popup-ad-skipping-pagefair" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- popup ad skip rate for website users<br><small>Source: PageFair (2018) · <a href="https://lighthousedata.io/data/popup-ad-skipping-pagefair" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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