B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
150,000
150,000 -- newsletter subscribers for Popular Information (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
150,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simon Owens
Primary
Tier B
https://inboxcollective.com/not-a-newsletter-november-2021/ ↗
Source Article
Not a Newsletter: November 2021
Welcome to the November edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc w…
Original Research
Simon Owens
· Original study ↗
Methodology
Profile by Simon Owens; includes several thousand paying members
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Popular Information: 150,000 newsletter subscribers. Source: Simon Owens (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/popular-information-subscribers-150k-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/popular-information-subscribers-150k-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150,000</strong> -- newsletter subscribers for Popular Information<br><small>Source: Simon Owens (2021) · <a href="https://lighthousedata.io/data/popular-information-subscribers-150k-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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