B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35,700
35,700 -- sampling campaign reach for Popcornopolis (California farmers' markets) (2024)
Popcornopolis reached 35,700 attendees across 8 California farmers' markets during their sampling campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35,700
Unit
Count
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier B
https://www.recess.is/blog/farmers-market-sampling ↗
Source Article
5 CPG brands that produced the freshest product sampling campaigns at farmers’ markets | Recess
When the sun’s out, you’ll easily find health-conscious consumers swarming farmers’ markets for the freshest produce and tastiest goods. They search for the best products to stock pantries, and many look for fun foods to try.
CPG brands would be keen to make farmers’ markets part of their strategy a…
Original Research
Recess
· Original study ↗
Methodology
Recess campaign data; 21,500+ samples distributed
Methodology documented
Segmentation
IndustryFood & Beverage
Company SizeSMB
RegionNorth America
Channelevents
Cite this stat
Plain Text
Popcornopolis (California farmers' markets): 35,700 sampling campaign reach. Source: Recess (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/popcornopolis-sampling-reach-2024
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<blockquote cite="https://lighthousedata.io/data/popcornopolis-sampling-reach-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35,700</strong> -- sampling campaign reach for Popcornopolis (California farmers' markets)<br><small>Source: Recess (2024) · <a href="https://lighthousedata.io/data/popcornopolis-sampling-reach-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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