B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- negative brand perception rate for consumers (2019)
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adelie Studios
Primary
Tier C
https://blog.hollywoodbranded.com/6-tips-for-businesses-to-reach-generation-z ↗
Source Article
6 Tips For Businesses To Reach Generation Z
6 Tips For Businesses To Reach Generation Z
Quick Answer
Hollywood Branded provides 6 tips for brands to better reach Gen Z and explains why it is so important to start marketing towards them.
Understanding Gen Z: Everyone 4 to 24 Years Of Age In 2019
Millennials may be receiving the most marketing …
Original Research
Adelie Studios
· Original study ↗
Methodology
Cited from Adelie Studios
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 62% | |
| 2026 | 62% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 62% negative brand perception rate. Source: Adelie Studios (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poor-video-negative-brand-perception-62
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<blockquote cite="https://lighthousedata.io/data/poor-video-negative-brand-perception-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- negative brand perception rate for consumers<br><small>Source: Adelie Studios (2019) · <a href="https://lighthousedata.io/data/poor-video-negative-brand-perception-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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