B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- negative brand perception rate for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
around.io
Primary
Tier C
https://around.io/blog/how-to-retarget-your-audience-easily-and-boost-conversions/ ↗
Source Article
How to Retarget Your Audience Easily and Boost Conversions In 5 Simple Ways
Original Research
around.io
· Original study ↗
Methodology
Unattributed stats cited in guest blog post
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 62% | |
| 2026 (current) | 62% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 62% negative brand perception rate. Source: around.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-quality-video-brand-perception
HTML Embed
<blockquote cite="https://lighthousedata.io/data/low-quality-video-brand-perception" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- negative brand perception rate for Consumers<br><small>Source: around.io (2026) · <a href="https://lighthousedata.io/data/low-quality-video-brand-perception" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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