B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6,486

6,486 -- survey respondents for US adult consumers (2009)

Name: Survey Respondents Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2009 · n=6,486 · Ponemon Institute and TRUSTe

The unaided consumer survey component of the 2009 Most Trusted Companies for Privacy study included 6,486 adult-aged U.S. consumers.

Cite this stat Share How we verify

Attribution: Ponemon Institute and TRUSTe View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

6,486

Unit

Count

Data Vintage

2009

Entity

US adult consumers

Sample Size

6,486

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ponemon Institute and TRUSTe Primary Tier A

http://www.truste.com/about-TRUSTe/press-room/news_truste_2009_most_trusted_companies_for_privacy ↗

Confidence: 57/100 Vintage: 2009 Channel: Common Crawl

Source Article

Original Research

Ponemon Institute and TRUSTe · Original study ↗

Methodology

Two-stage survey: unaided consumer survey plus expert panel review of privacy practices

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US adult consumers: 6,486 survey respondents. Source: Ponemon Institute and TRUSTe (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ponemon-truste-privacy-trust-survey-2009

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ponemon-truste-privacy-trust-survey-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,486</strong> -- survey respondents for US adult consumers<br><small>Source: Ponemon Institute and TRUSTe (2009) · <a href="https://lighthousedata.io/data/ponemon-truste-privacy-trust-survey-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →